02 December 2011
According to Wikipedia, “Marketing is the process by which companies create customer interest in goods or services. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and creates value for their customers and for themselves.”
Marketing is the secret ingredient of business success. It sits ‘behind’ your business and your sales team but is nevertheless an essential part of your business if it is to thrive and grow – and meet competition.
We feel so strongly about this that we’ve compiled a list of top tips for you to consider when marketing your business – you can read or download them here.